Solutions to help your business Sign up for our newsletters Join our Community

Connected Planet Online » PRINT ARTICLES » INTELLIGENCE FROM THE BROADBAND ECONOMY May 27, 2012

  • Share

Nov 26, 2001 12:00 PM

INTELLIGENCE FROM THE BROADBAND ECONOMY

STREAMING MEDIA: WHEN WILL IT TAKE OFF?

When technology wonks talk up the promise of the Internet, they invariably go on and on about streaming media — the next big thing to hit our desktops. Despite all the chatter, however, streaming audio and video have been slow to take hold among businesses and residential users alike. Why? PRTM posed the question to telecom providers and business and residential Internet users in a recent study co-sponsored by Telephony. PRTM found essentially a chicken and egg situation: Cash-strapped providers can't afford to invest in the network improvements, drive the content and market the new services — all of which are necessary to make streaming media not only available but also compelling to end users. And without doing so, they can't provide the strong value proposition needed to create a streaming content market.
— Kevin Fitchard

More on this Topic

Industry News

Blogs

Briefing Room

WHAT'S HOLDING STREAMING MEDIA BACK?: SERVICE PROVIDERS SAY…

Most to least important factor

Lack of broadband availability

 1

2

3

4

5

6

7

Immature enabling technologies

1

 2

3

4

5

6

7

Lack of clear and compelling value proposition

1

 2

3

4

5

6

7

User not willing to pay

1

2

3

 4

5

6

7

Lack of broadband affordability

1

2

3

4

 5

6

7

Lack of user awareness

1

2

3

4

5

 6

7

Lack of attractive Internet content

1

2

3

4

5

6

 7

WHY BUSINESSES AREN'T USING STREAMING MEDIA: BUSINESS USERS SAY…

Most to least important factor

Unclear or unproven value proposition

 1

2

3

4

5

6

7

Poor viewing experience

1

 2

3

4

5

6

7

Security issues

1

2

 3

4

5

6

7

Lack of companywide broadband access

1

2

3

 4

5

6

7

WHY CONSUMERS AREN'T USING STREAMING MEDIA: RESIDENTIAL USERS SAY…

Most to least important factor

Viewing experience not as
comfortable as TV

 1

2

3

4

5

6

7

Lack of interesting content

1

 2

3

4

5

6

7

Lack of available and affordable
broadband connection

1

2

 3

4

5

6

7

GO TO THE METRICS TAB OF TELEPHONY'S HOME PAGE FOR AN EXPANDED LOOK AT THIS WEEK'S DATA
WWW.TELEPHONYONLINE.COM

Want to use this article? Click here for options!
© 2012 Penton Media Inc.

Comments

Acceptable Use Policy

blog comments powered by Disqus

Learning Library

Webcasts

Using Real-Time Offers, Alerts and Interactions To Improve the Mobile Broadband Experience

Sponsored by MATRIXX

In this Webinar you will learn how to create a real-time relationship with your customers, how to proactively improve the customer experience, and how to successfully target and cross-sell services to boost incremental revenue.

More Webcasts

White Papers

The Role of Diameter in All-IP, Service-Oriented Networks

Sponsored by Tekelec

This paper discusses the rise of Diameter and benefits of Diameter Protocol.

More Whitepapers

Featured Content

A time and money saving approach to fiber deployment

Sponsored by TE Connectivity

Service providers are under tremendous pressure to turn up new services faster then before and, at the same time, to do it at less expense - and intra-office fiber is one of the biggest challenges in terms of both cost and service turn-up.

The Latest

News

From the Blog

Briefingroom

Join the Discussion

Resources

Get more out of Connected Planet by visiting our related resources below:

Connected Planet highlights the next generation of service providers, as well as how their customers use services in new ways.

Subscribe Now

Back to Top