Getting in touch
The CMO Council's Forum to Advance the Mobile Experience has released “The Global Mobile Mindset Audit: Taking the Pulse of the Global Mobile User,” a study that surveyed more than 14,000 mobile users in 37 countries about issues affecting their mobile experiences. We've broken out some select audit data below covering mobile device ownership and the myriad pains and annoyances respondents face when buying or using a mobile device.
Industry News
Blogs
Briefing Room
advertisement
| Lack of product demos | 12% |
| Features not well-explained | 11% |
| Lack of product knowledge | 11% |
| Slow service | 9% |
| Product not in stock | 9% |
| Attempts to upsell | 8% |
| Source: Global Mobile Mindset Audit | |
| Cost of service | 34% |
| Battery life | 34% |
| Losing phone/contact info | 26% |
| Stolen or damaged device | 20% |
| Other people's loud conversations | 19% |
| Disconnect and drop-offs | 18% |
| Source: Global Mobile Mindset Audit | |
| TOO MANY FUNCTIONS I DIDN'T USE | 16% |
| USER MANUALS WERE NOT GOOD | 11% |
| HARD TO CONFIGURE OR CUSTOMIZE | 10% |
| NOT ENOUGH AUDIO VOLUME | 10% |
| COMPLEX FEATURES AND FUNCTIONS | 9% |
| PRODUCT WAS DEFECTIVE | 6% |
| Source: Global Mobile Mindset Audit | |
Want to use this article? Click here for options!
© 2010 Penton Media Inc.
advertisement
Learning Library
Webcasts
Trends in Customer Activation
Join us for a look at emerging trends and technologies for more efficient, effective activation of customer accounts and services.
- Connected Business Models Series: The Innovation Engine
- Connected Business Models Series: The New Solution - sponsored by Motorola
- No Spectrum, No Problem: Learn the Potential of WiMAX on the Unlicensed Bands – sponsored by Alvarion
- Inside Telecom LIVE, Best Practices in IMS and NGN Deployment – sponsored by EXFO
White Papers
Going Beyond an Application Store
This whitepaper challenges the wireless industry to think beyond apps...
- How High-Tech Device Manufacturers Are Using Embedded Software to Grow Revenue
- Telecommunications Equipment Providers: Enhancing Customer Satisfaction, and Revenues, with Embedded Software
- IDC White Paper—Software Licensing & Entitlement Management: The Next Generation
- IPv6 Visibility and Protection: Best Practices for Managing and Securing IPv6 Traffic
Featured Content
Making the Most of Wireless Broadband
In this Connected Planet Tech Center, sponsored by Motorola, learn more about fixed wireless technology, investigate the solutions it can support... LEARN MORE
of interest
The Latest
News
From the Blog
Briefingroom
Join the Discussion
advertisement
Resources
Get more out of Connected Planet by visiting our related resources below:
Connected Planet highlights the next generation of service providers, as well as how their customers use services in new ways.
Subscribe Now