FINDING A PATTERN FOR IPTV PROVIDERS
Gartner's recent study, “Dataquest Insight: U.S. Consumer Pay-TV Preferences are Key for IPTV Market Entrants,” takes a look at what features subscribers to pay-TV services are flocking to — and abandoning — as well as how such extras influence their choice of providers. With cable and satellite companies dominating the U.S. pay-TV market, these customer tendencies could factor big in the strategies of telecom IPTV players.
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© 2012 Penton Media Inc.
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