Dave Vucina, CEO, Wayport

People should install broadband to perform at a higher level with whatever their core competency is. If a coffee shop puts in a high-speed local area network, it shouldn't put it in because it's free, but rather because it attracts consumers and sells more coffee.

For a whole lot of people today, connecting to the Internet is not a premium — it's a utility. If I don't have access to the Net when I'm on the road, it is a totally different business experience. And if I don't connect at least once a day, I don't feel my day is complete.

I'm not alone in this. Last week, my home DSL line wasn't working, and my 10-year-old had to use the regular modem. She actually said to me she didn't think this would work out for her. This is a 10-year-old that cannot live with slow speeds. From a productivity and enjoyment standpoint, high speed is critical.

There used to be a time I couldn't live without voice mail. Now that is secondary. It will start with strategic deployments, and consumers will know where to go to get connected. We will expect that kind of data transfer not just at home or in the office, but in a hotel, airport or public establishment.

The challenge will be informing the public about wireless LANs and where they are deployed. But consumers are going to want high-speed content such as video and music. It will come together.—As told to Kelly Carroll