COST REMAINS CHIEF U.S. CONCERN
| In a study of potential IPTV users across the U.S. and Europe, Accenture found that consumers would be willing to try television over the Internet, based on the following attributes: | U.S. % | U.K. % | France% | Germany % | Spain % | Italy % |
|---|---|---|---|---|---|---|
| Any of these | 81 | 72 | 83 | 87 | 92 | 76 |
| Costs less than traditional TV-related services such as cable or video-on-demand | 51 | 42 | 35 | 38 | 65 | 18 |
| Less advertising | 50 | 43 | 47 | 75 | 76 | 37 |
| Wider selection of programs | 44 | 43 | 28 | 43 | 53 | 20 |
| Greater ability to choose specialized programs | 39 | 45 | 40 | 56 | 72 | 29 |
| Superior customer service | 38 | 31 | 16 | 33 | 66 | 21 |
| Friends or family said good things about it | 37 | 31 | 17 | 23 | 52 | 12 |
| Ability to watch TV on the move or away from home through a mobile device | 29 | 26 | 13 | 17 | 25 | 12 |
| Greater ability to interact with programs | 20 | 19 | 9 | 25 | 26 | 10 |
| Source: Accenture | ||||||
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© 2012 Penton Media Inc.
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