BREAKING DOWN BROADBAND

According to new data from Jupiter Research, people's perceptions of broadband are changing. What once was a high-end technology only for the most sophisticated users is becoming more broadly accepted by the average consumer. While penetration levels among most ISPs and carriers is still below the 10% mark, more narrowband users are either making the switch to broadband or seriously considering it.
— Kevin Fitchard

Penetration rates among top broadband carriers in 4Q 2001

Figure 1

Key factors in choosing a broadband ISP
Broadband users show little conformity in their reasoning for choosing one service provider over another, according to Jupiter Research. The plurality of users interviewed by Jupiter couldn't even state their reasons for selecting their ISP, and no other single factor generated more than 15% of the responses.

Figure 2

Online tenure by connection speed
Brand new and intermediate users are defined as having been online for less than two years; veterans and superveterans have more than two.

Figure 3

Top motivators to switch to broadband

Figure 4