IPTV's Race Around the Globe
IPTV is taking off worldwide, but each region has its own unique opportunities and challenges that will determine who the global leader will be in years to come.
STB MANUFACTURER:
“I don't know if [U.S. carriers] will learn from it, but the international willingness to combine services from other providers, like combining digital terrestrial with video DSL to provide an overall bigger channel lineup, rather than doing everything yourself to try to get customers on one platform. I haven't seen a lot of that here.” — MARTY STEIN, SENIOR MARKETING DIRECTOR FOR IP VIDEO SOLUTIONS FOR MOTOROLA
IP-ACCESS GEAR PROVIDER:
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“The municipalities who deployed in the U.S. could've learned more from the European landscape probably around the areas of ensuring there is a healthy and mature market around wholesale service providers. Think of an IPTV provider who provides content but not the infrastructure to get to the end user. Those kind of service providers in the U.S. are not as mature as in Europe.” — JUAN VELA, DIRECTOR OF PRODUCT MARKETING FOR OCCAM
BROADBAND CPE VENDOR:
“The content in the U.S. is different in the sense that the cable and satellite companies have a very strong foothold in the U.S. market. The cable companies are offering hundreds of channels. Unless telcos provide some more interactive services that cable companies can't compete with, it is going to be a challenge. … Karaoke, distance learning, online banking — these are popular services [in Taiwan]. In Europe, HD sports remain the top content.” — FRANCES SHEN, PRODUCT MANAGER FOR CENTRAL OFFICE EQUIPMENT FOR ZYXEL
HOME NETWORKING VENDOR:
“I am seeing the potential for over-the-top services. … Combined IPTV with over-the-top, the consumer will feel they have all the choices they need and may not look elsewhere [for services such as] movies-on-demand from a downloading service. With our IP STBs we ship, we are now getting more interest in the combined service than just a straight traditional TV service.” — ANDREW MORTON, VICE PRESIDENT AND GENERAL MANAGER OF THE AMERICAS FOR COMTREND
TESTING AND MEASUREMENT VENDOR:
“Be proactive and prevent the error from ever occurring. And if it does, save time by not having to send someone to the house.” — CALVIN HARRISON, VICE PRESIDENT OF MARKETING FOR INEOQUEST
