TelcoTV: Alcatel-Lucent demos IPTV ad insertion

Other elements of the system include a Targeted Ad Insertion Splicer and Targeted Ad Insertion Agent; the Alcatel-Lucent 5930 Interactive Media Manager, the Alcatel-Lucent 8660 Datagridsuite, 8920 Service Quality Manager and 5410 Presence Server, all used to aggregate subscriber data and measure responses.

“This is an end-to-end solution that includes ad insertion built into the network and the router,” said Thomas Fuerst, senior director of solution marketing for Alcatel Lucent’s Carrier Business Group. “We are working with third parties who use the SCTE standard, which is a proven model, and we can bring their services to bear here as well. This is a reference solution, basically a generic design, and we can then do customization for individual customers’ networks. Our professional services built on our extensive IPTV experience are part of the value here.”