Interactive TV Tries Again

Heynen and Scherf both agreed that the TV app store model is a good bet, but unlike on mobile, it will be a slow progression over time. The TV is a much different beast, with heightened concerns for content quality and bandwidth limitations and a much lower consumer threshold for error. The app store explosion won't hit the TV until the business model is worked out, but that, too, will take time.

“One could take a lot of clues from mobile and see how that moved from closed to open,” Scherf said. “The one thing to keep in mind is because of the heavy duty infrastructure on the TV side of things and investments already made on cable, it will be a much slower process. Mobile handset replacement occurs with greater frequency than your set-top box. It's easier for a mobile operator to get a new, upgraded handset that supports open applications than it is for a set-top box.”

POWERUP TRU2WAY FRAMEWORK

EPG	UI	MOSAICS	EBIF APPS	SEARCH SERVICE	PORTALS ZIDGETS	THIRD-PARTY APPS
POWERUP FRAMEWORK APIS

PRESENTATION ENGINE

zidget framework		advanced graphics
ext. component library			ebif player
powervector	ebif/xml parsing engine
AWT/HAVI/MHP/TRU2WAY USER INTERFACE

MONITOR APPLICATION

screen service manager switched video

service manager

security manager

profiler

VOD CLIENT

DATA COLLECTION

SETTINGS ENGINE

DVR ENGINE

ASSET DATA SERVICE
file/object caching			version control
TRANSPORT SERVICE
unified channel agnostic interface
input/output API
local storage	TCP/IP	object carousel	virtual channels	DOD channels

MESSAGING SERVICE

event manager
return channel	notification listener
MPEG DECODER

TRU2WAY STACK

PowerUp modules

PowerUp middleware

tru2way natives

apps