Verizon looks for SLA edge
Verizon is hoping to gain favor with business customers by offering service level agreements that include the edge of the network — even in places where it doesn’t own the local network. The idea is to guarantee the performance of its private IP network for the increasing volume of applications such as voice and video that have more specific performance requirements.
The new SLAs cover jitter, packet delay and packet delivery ratio — all things that affect real-time applications.
“Customers are bringing more and more applications onto the [WAN], and our private IP service has been the foundation for that,” said Mike Marcellin, vice president of global product marketing for Verizon Business. “Now they are looking to see their applications get performance they expect on an end-to-end basis. Most SLAs don’t extend to the customer edge.”
What customers are finding, he said, is that even if the core network is performing to its SLA, if the last mile isn’t, real-time applications aren’t going to work. For Verizon Business to take on the SLA challenge, it must now work more closely with third-party providers, such as other local incumbents, that provide the edge network outside Verizon’s franchise region.
“We are the single point of contact, and we are giving them an end-to-end guarantee,” Marcellin said. “We have a robust set of SLAs already; this just gives the customer that much more comfort. We give them a strong SLA that reflects the fact they are putting more into this network.”
There is no additional charge for the new SLAs, known as Customer Edge SLAs, which are offered alongside existing Provider Edge SLAs. A customer can invoke either in a given month, he said. Verizon will refund up to 20% of the monthly bill for a violation, with some restrictions based on loop length and the amount of traffic oversubscription.
Want to use this article? Click here for options!
© 2012 Penton Media Inc.
advertisement
Learning Library
Webcasts
Using Real-Time Offers, Alerts and Interactions To Improve the Mobile Broadband Experience
In this Webinar you will learn how to create a real-time relationship with your customers, how to proactively improve the customer experience, and how to successfully target and cross-sell services to boost incremental revenue.
- Megabytes to Megabucks, Bandwidth to Business Models: How 4G Is Changing Everything
- How to Unplug Your Redundant Telco Apps To Save Money and Improve Efficiency
- When IaaS Isn't Enough: Service Provider Business Models to Drive Growth and Build Margin
- How to Transform Your Aging Telco Voice Network to Drive New Profits and Revenue
- Creative Licensing Approaches for Telcos & Their Network Equipment Vendors
- Smart Home Opportunity: Balancing Customer Data & Privacy
White Papers
The Role of Diameter in All-IP, Service-Oriented Networks
This paper discusses the rise of Diameter and benefits of Diameter Protocol.
- Conducting The Orchestration – Order Management at the Speed of Business
- Toward a Converged Network Edge
- Beyond Spam – Email Security in the Age of Blended Threats
- 6 Important Steps to Evaluating a Web Filtering Solution
- The Expertise to Protect You from Botnet and DDoS Attacks
- Seeing is Believing – Bridging the Order Visibility Gap
Featured Content
A time and money saving approach to fiber deployment
Service providers are under tremendous pressure to turn up new services faster then before and, at the same time,
to do it at less expense - and intra-office fiber is one of the biggest challenges in terms of both cost and service
turn-up.
of interest
The Latest
News
From the Blog
Briefingroom
Join the Discussion
Resources
Get more out of Connected Planet by visiting our related resources below:
Connected Planet highlights the next generation of service providers, as well as how their customers use services in new ways.
Subscribe Now







