Danger’s Sidekick heads up the T-Mobile ladder
T-Mobile’s Sidekick is making its way to the T-Mobile motherland. Danger, which manufacturers the hiptop messaging handset, said today that T-Mobile Germany is adopting the device after observing its two-year run in its U.S. subsidiary.
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Though neither Danger nor T-Mobile have released any numbers on sales of the Sidekick and the new Sidekick II, both companies promote it as one as a hit for T-Mobile USA. Danger also claims that the 3 billion instant messages were sent to or from its hiptop phones in 2004 divided among its eight carrier partners.
T-Mobile Germany, however, will be its largest carrier partner to date with 27 million subscribers. “The obvious success of the Sidekick II in the U.S. compelled us to bring this popular product to Germany,” T-Mobile executive vice president for terminal management Michael Schuld said in a statement.
Since launching with T-Mobile USA in 2002, Danger has been gaining steady popularity in the U.S. Though none of the other Tier I U.S. providers have picked up the handset, smaller providers like SunCom in the Southwest are selling the device. This week, however, Danger was the debutante of the wireless industry announcing several major contracts with E-Plus in Germany as well as T-Mobile, Fido in Canada, TSTT in Jamaica, and next week it plans to announce KPN in the Netherlands.
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© 2010 Penton Media Inc.
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