Getting the Message on Market Size
Service providers often are encouraged to chase new markets such as content and advertising. But a larger, unappreciated and still-growing market already is in their grasp: mobile messaging, a market five times bigger than Hollywood's box office.
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Mobile messaging (including SMS, MMS, mobile e-mail and mobile IM)
$130 billion in 2008
$224 billion in 2013
Hollywood global box office revenues
$26.7 billion in 2007
Online advertising
$25.5 billion
Source: Portio Research, MPAA, IDC
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© 2012 Penton Media Inc.
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