CTIA: Sprint debuts new phone but no Xohm
Industry News
Blogs
Briefing Room
advertisement
Despite expectations, Sprint didn’t launch its WiMAX network at the industry’s largest wireless event
LAS VEGAS--The last slide of Sprint CEO Dan Hesse’s presentation spelled it: “Coming Soon.” Xohm would not be making its official launch at CTIA Wireless this year.
Though today was officially the first day of the second quarter, in which Sprint promised to commercially launch its WiMAX network in a handful of markets, Hesse didn’t use the keynote podium or the spectacle of CTIA to unveil the country’s first 4G network. In fact, he didn’t give so much as an update on the progress of the much-touted network, showing only a promotional video on WiMAX’s capabilities and saying the launch was around the corner.
What Hesse did do was unveil a new, exclusive Samsung phone, the user interface of which Sprint and Samsung designed together. The device, called the Instinct, is clearly intended to tap into the iPhone’s popularity. The flat touch-screen device even resembles the iconic Apple device, substituting only squared-off corners for the iPhone’s rounded ones. The Instinct even one-ups the iPhone’s navigation by using haptic feedback technology on the touch screen, delivering a pulsing buzz every time a softkey on the phone is touched. The user interfaces of the devices are completely different, though. Sprint and Samsung took pains to link together every application on the closed-off operating system. For instance, a business address embedded in email or SMS can immediately trigger the GPS navigation function of the phone.
Hesse also reiterated that Sprint would launch DirectConnect push-to-talk services over the CDMA EV-DO Revision A network this quarter, and showed off some of the planned advertising for the launch, but otherwise his keynote was short on new information. Sprint soft-launched WiMAX networks in Chicago, Washington and Baltimore just as 2007 wound to a close, using Motorola and Samsung gear. But the trial services were open only to Sprint employees, and the operator hasn’t revealed the extent of the rollout in any of those three markets.
Behind the scenes, though, work appears to be proceeding on the WiMAX rollout. Nokia Siemens Networks revealed on Monday that it is supplying its Subscriber Data Management platform for the WiMAX network, a database that tracks subscriber information in real time and will likely be used to manage the multiple connections individual users are expected to have on their Xohm accounts. Core gateway maker Starent, which the day before announced its break into the GSM/UMTS market, added a WiMAX customer to its portfolio, revealing that it is supplying its ST40 roaming gateway to anchor individual subscribers’ Internet connections as they roam through the network.
Meanwhile, on the device side, Nokia is expected to show off its first WiMAX device this afternoon--what is essentially its N800 Internet Tablet, expect to be embedded with a WiMAX chip instead of WiFi.
Want to use this article? Click here for options!
© 2012 Penton Media Inc.
advertisement
Learning Library
Webcasts
Using Real-Time Offers, Alerts and Interactions To Improve the Mobile Broadband Experience
In this Webinar you will learn how to create a real-time relationship with your customers, how to proactively improve the customer experience, and how to successfully target and cross-sell services to boost incremental revenue.
- Megabytes to Megabucks, Bandwidth to Business Models: How 4G Is Changing Everything
- How to Unplug Your Redundant Telco Apps To Save Money and Improve Efficiency
- When IaaS Isn't Enough: Service Provider Business Models to Drive Growth and Build Margin
- How to Transform Your Aging Telco Voice Network to Drive New Profits and Revenue
- Creative Licensing Approaches for Telcos & Their Network Equipment Vendors
- Smart Home Opportunity: Balancing Customer Data & Privacy
White Papers
The Role of Diameter in All-IP, Service-Oriented Networks
This paper discusses the rise of Diameter and benefits of Diameter Protocol.
- Conducting The Orchestration – Order Management at the Speed of Business
- Toward a Converged Network Edge
- Beyond Spam – Email Security in the Age of Blended Threats
- 6 Important Steps to Evaluating a Web Filtering Solution
- The Expertise to Protect You from Botnet and DDoS Attacks
- Seeing is Believing – Bridging the Order Visibility Gap
Featured Content
A time and money saving approach to fiber deployment
Service providers are under tremendous pressure to turn up new services faster then before and, at the same time,
to do it at less expense - and intra-office fiber is one of the biggest challenges in terms of both cost and service
turn-up.
of interest
The Latest
News
From the Blog
Briefingroom
Join the Discussion
Resources
Get more out of Connected Planet by visiting our related resources below:
Connected Planet highlights the next generation of service providers, as well as how their customers use services in new ways.
Subscribe Now







