CTIA: AT&T: DVR ‘side-loading’ to mobile could be triple play killer app
The service provider showed an early beta version of a mobile application that will let U-Verse users side-load their DVR content for viewing on mobile devices
Countering over-the-top competitors while also aiming to bridge better ties between its video and wireless offerings, AT&T demonstrated a new mobile application this week at the CTIA show that will let users download their DVR-recorded content for viewing on mobile devices.
The demonstration app, which is in internal beta at AT&T (but not yet with customers), was shown on the iPhone, but AT&T said it wasn’t ready to name the final devices or pricing for the service yet – nor exactly when it would be available. But in an interview, AT&T’s vice president of video services Jeff Weber said the mobile viewing app would let AT&T “take clear competitive advantage of being [both] a TV and wireless provider. It’s as good a [market position] as we can find. It’s a real luxury for me right now to be sitting in my chair with an all IP-based platform” that can deliver video to both the TV and the mobile device, he said.
AT&T previously released an iPhone app to let customers remotely schedule their in-home DVRs (as has competitor Comcast). But this new app goes quite a bit farther by enabling customers to download content they’ve recorded (as well as a selection of additional content) to their mobile device. To deal with bandwidth concerns, the downloading will at least initially occur over a wifi, rather than 3G, connection, AT&T’s Weber said.
Consumers won’t actually be downloading the content from their local, recorded DVR content. Rather AT&T will pull metadata stored on a user’s DVR box up into the network and then download that information to the mobile app. That will let users see the content they’ve already recorded and could be most interested in viewing in “catch-up” mode. The video content itself will also be stored and downloaded “from the cloud,” Weber said. AT&T expects much of its U-Verse content to be available for mobile download, but since it has to negotiate with all content owners for mobile rights there could be some that would prefer to limit mobile access, he said. All content will be DRM-protected so only authenticated users can download and view it and it can’t be forwarded to other users.
While not yet prepared to talk about cost or availability, AT&T’s Weber said if it he does end up charging for the capability, it will likely be as an add-on monthly service fee rather than charging for the app download.
Ultimately, AT&T will have to decide whether making money on the service is most important, or if finding a key triple-play link between its video and wireless services could drive enough new customer subs – or ensure customer loyalty – to justify offering DVR side-load at no additional cost. Mobile DVR viewing fits nicely with AT&T’s existing multi-room DVR service, which already offers more flexibility and mobility in viewing stored DVR content than many competitors.
Want to use this article? Click here for options!
© 2013 Penton Media Inc.
In this Webinar you will learn how to create a real-time relationship with your customers, how to proactively improve the customer experience, and how to successfully target and cross-sell services to boost incremental revenue.
- Megabytes to Megabucks, Bandwidth to Business Models: How 4G Is Changing Everything
- How to Unplug Your Redundant Telco Apps To Save Money and Improve Efficiency
- When IaaS Isn't Enough: Service Provider Business Models to Drive Growth and Build Margin
- How to Transform Your Aging Telco Voice Network to Drive New Profits and Revenue
- Creative Licensing Approaches for Telcos & Their Network Equipment Vendors
- Smart Home Opportunity: Balancing Customer Data & Privacy
This paper discusses the rise of Diameter and benefits of Diameter Protocol.
- Conducting The Orchestration – Order Management at the Speed of Business
- Toward a Converged Network Edge
- Beyond Spam – Email Security in the Age of Blended Threats
- 6 Important Steps to Evaluating a Web Filtering Solution
- The Expertise to Protect You from Botnet and DDoS Attacks
- Seeing is Believing – Bridging the Order Visibility Gap
Service providers are under tremendous pressure to turn up new services faster then before and, at the same time,
to do it at less expense - and intra-office fiber is one of the biggest challenges in terms of both cost and service
From the Blog
Join the Discussion
Get more out of Connected Planet by visiting our related resources below:
Connected Planet highlights the next generation of service providers, as well as how their customers use services in new ways.Subscribe Now