Verizon cloud computing wins on customer service
Modevity makes choice based on having consistent contact
For all the focus on new technology and network capabilities, Verizon Business (NYSE:VZ) recently landed a major new customer the old-fashioned way – with good customer service.
Modevity, a five-year-old Dallas firm that provides content rights management via a software-as-a-service (SaaS) model, was looking for a cloud-based computing service to better manage its IT resources and costs. After a competitive assessment that included other global service providers and well-known Internet giants, Modevity chose Verizon’s cloud computing service, announced last June, because Verizon offered a personal touch.
“We did an assessment against direct competitors, including large global carriers, and one of the things that was attractive to us and a big differentiation was their account management and account relationship management appropriate to clients like Modevity,” said Paul Canova, co-founder and chief marketing officer of Modevity. “There was a consistent team, a consistent point person with the Verizon team as a go-to person that we could refer to with questions and get answers and additional information, where some of the other large global providers only gave us a generic 800 number with no dedicated team.”
As a SaaS provider, Modevity provides its customers with ARALOC Content Rights Management software on a hosted basis and promises its customers that software will be “fully functional and reliable 24-7,” Canova said. “So we need access to our support 24-7 as well. We were looking for an organization that not only had the capabilities but also the strong account management resource to help us support our customers.”
By moving to a virtual computing environment, Modevity is able to move from purchasing server hardware and software whenever it needs to expand to an on-demand model that is more cost-effective, Canova said. Verizon Business provides a comprehensive approach, covering servers, bandwidth, load balancing, firewall network security, backup and managed services.
Modevity provides content rights management to any business which wants to make high-value content available via a Web service but make certain only authorized parties can view it, Canova said.
“We saw opportunities for a SaaS-based content rights management solution for the growing expansion of rich media on web, including video and flash-based media,” Canova said. Typical customers include technology, pharmaceutical and life sciences companies that want to protect and secure proprietary data and content information including their research and development, clinical information and proprietary efforts such as training tools.
“In the age of collaboration, if you look at a typical global pharmaceutical company, a lot of their R&D is outsourced, and happens outside of the company firewall,” Canova said. “There are different types of proprietary and confidential content and materials that need to be distributed to stakeholders and partners. As a SaaS provider of content rights management solutions, we recognized early in the process that we didn’t want to continue to expand our staff resourcing with network support engineers and technologies so we were looking for an opportunity to outsource that capability as far back as two years ago.”
Modevity made the transition in stage, originally outsourcing some computing functions to a regional partner as a short-term solution.
“As we started growing the business and started securing more global companies as clients we recognized we needed truly a large valued partner that would offer cloud computing capability that could provide any number of resources and technology support as we grew the business,” Canova said. “One of the keys to Verizon was that we originally were engaged in discussions with different business units of Verizon, realizing that we would be a potential CRM resource for different business units with company, those engaged in UC and conferencing. Through those discussions, we further understand cloud computing capability within Verizon, so our initial referral was from other business units within Verizon Business.”
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© 2013 Penton Media Inc.
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