Analysis: WeDo apparently does

Despite its smaller size (compared to some other revenue assurance players), WeDo Technologies seems seem to have considerable momentum that goes beyond its top-dog designation last week in Stratecast’s evaluation of the sector.

The company captured a 26% share of the $235 million revenue assurance market (according to Stratecast’s "Revenue Assurance and Cost Management Global CSP Sector Assessment”), but there’s more going on than just numbers.

One expert in the revenue assurance field, who preferred to remain anonymous because of ties to the industry, confirmed that WeDo customers do, indeed, seem a bit more content than the average revenue-assurance customer -- not necessarily for the purely technological aspects of what WeDo does, but because of the personalized customer attention it gives.

As case studies over at the TM Forum attest [Editor’s Note: which Susana helped assemble in her former role at the forum], WeDo enthusiastically pursues what the company calls “business process harmonization and performance consulting,” – a concept that control points and key performance indicators should be established for every business process, not just revenue management and fraud, as is often the case.

To that end, WeDo works to align processes with that of the TM Forum’s larger business process framework, dubbed eTOM, as it has done working with customers such as Digi (Malaysia, Telenor), Orascom (comprising six Middle Eastern, African and Asian service providers), Ufone (Pakistan, Etisalat Group) and Vodafone (U.K. and Turkey).

Because telecom is replete with complex business processes (for example, incentives management, handset management, credit and collections and customer management), controlling revenue management processes is very complicated — increasingly so, as business assurance continues to rise in importance as a means to monitor and control business operations and risks for customers pressured to achieve capex and opex results.

With its acquisition a couple of months ago of Praesidium, WeDo is also expanding into the area of communications risk management as part of its consultancy approach, in addition to the services and software it already offers.