Telepresence: Ready for its close-up
MANY VENDORS, MANY OPTIONS
Cisco has been a large part of the reason telepresence has garnered attention, based on its brand and marketing prowess. To avoid stepping on its service provider customers' toes, Cisco has opted not to build a managed service, relying instead on deals with network operators and MSPs. Analysts agree that Cisco needs to expand its product line to reach beyond the C-level of most corporations.
HP worked with Dreamworks to create Halo after the Sept. 11 attacks as a way for filmmakers to avoid travel. HP launched Halo as a fully managed service in 2005. HP owns its own network, which means Halo customers can interconnect with each other for business-to-business applications. Halo is arguably the most expensive among the telepresence solutions, but analysts say it provides one of the best experiences.
Polycom bought telepresence technology in 2005 with its acquisition of Destiny Conferencing. The RPX product line is unique in that it is a pre-fabricated room complete with screens, furniture, lighting, walls, floor and ceiling — all installed in an existing conference space. In addition to the telepresence product line, the company offers a wide range of HD and SD conferencing solutions down to the desktop. Polycom's go-to-market strategy is to work with a wide range of resellers and service providers. Its alliance with Nortel helps it compete head to head with Cisco.
Tandberg, like Polycom, has a history as a videoconferencing vendor. The company's MXP product line provides comparable HD videoconferencing at a much lower price than telepresence systems. Tandberg also focuses heavily on standards so that its equipment can interoperate with other standards-based gear. Tandberg is even working with rival HP to make its Halo solution interoperate with traditional video systems.
LifeSize was founded by former Polycom executives and now is moving up-market with its telepresence offering. The company is trying to deliver a customizable, lower-cost solution, which is why it does not include furniture or screens with the system. LifeSize also manufactures its own codec, which makes its approach less expensive. Analysts like the company's product and its minimalist approach because it offers an alternative for businesses that can't afford pricey telepresence suites. But they caution that the overall experience can vary widely without strict design guidelines.
Telanetix, like LifeSize, offers a lower-cost solution. Its gear uses the company's own software-based codecs, which help keep costs down. It also offers a telepresence kit for $45,000 that does not include screens. As with LifeSize, analysts like Telanetix's “roll-your-own” approach, but worry about the quality of experience.
Teliris, which launched its service back in 2001, is a telepresence veteran. Like HP, it provides a fully managed service over a privately owned network. Analysts say the Teliris experience is good because camera positioning provides approximation of eye contact. The company also gets high marks for the way it interconnects multiple sites in a conference. The biggest challenge for Teliris lies in getting noticed while bigger competitors pull out the stops to make sure they own the market.
— Dawn Bushaus
Want to use this article? Click here for options!
© 2013 Penton Media Inc.
In this Webinar you will learn how to create a real-time relationship with your customers, how to proactively improve the customer experience, and how to successfully target and cross-sell services to boost incremental revenue.
- Megabytes to Megabucks, Bandwidth to Business Models: How 4G Is Changing Everything
- How to Unplug Your Redundant Telco Apps To Save Money and Improve Efficiency
- When IaaS Isn't Enough: Service Provider Business Models to Drive Growth and Build Margin
- How to Transform Your Aging Telco Voice Network to Drive New Profits and Revenue
- Creative Licensing Approaches for Telcos & Their Network Equipment Vendors
- Smart Home Opportunity: Balancing Customer Data & Privacy
This paper discusses the rise of Diameter and benefits of Diameter Protocol.
- Conducting The Orchestration – Order Management at the Speed of Business
- Toward a Converged Network Edge
- Beyond Spam – Email Security in the Age of Blended Threats
- 6 Important Steps to Evaluating a Web Filtering Solution
- The Expertise to Protect You from Botnet and DDoS Attacks
- Seeing is Believing – Bridging the Order Visibility Gap
Service providers are under tremendous pressure to turn up new services faster then before and, at the same time,
to do it at less expense - and intra-office fiber is one of the biggest challenges in terms of both cost and service
From the Blog
Join the Discussion
Get more out of Connected Planet by visiting our related resources below:
Connected Planet highlights the next generation of service providers, as well as how their customers use services in new ways.Subscribe Now