10 Ideas for Broadband Billing
- Usage Tiers
Customers can choose how much bandwidth they expect to use and the price tier they are comfortable paying.
- Bandwidth Caps
All-you-can-eat — to a point. Requires a tool to let customers manage usage and give warnings when levels are close to being reached. Also includes the opportunity to buy additional bandwidth when needed.
- Bandwidth Credits
Like a cellular minutes rollover, how about crediting customers when they come in below their usage agreements, minimizing usage?
- Power Boast
Customers gain access to more bandwidth on an as-needed-basis — useful for one-time downloads or occasional requirements.
- Application-Specific Bandwidth
Price bandwidth reservations into specific applications, such as video-on-demand, carrier-provided or third-party VoIP, or online gaming.
- Third-Party Subsidies
Charges for broadband are subsidized by other parties: advertisers, third-party VoIP operators, over-the-top Web content providers.
- Ad-Supported
Users gain access to bandwidth — or more bandwidth — in exchange for viewing advertising or sharing profile information.
- User Controls
Consumption is managed by giving a responsible party — parent, corporate IT department — control via preset usage and spending limits. Alerting and notifications leads to self-management of consumption.
- Off-Peak Usage
Set prices and policies to encourage off-peak usage, such as overnight delivery of cached video.
- Prieed-Right All-You-Can-Eat
There's almost always a price at which unlimited access makes economic sense for carriers, aided by the fact that some unlimited customers will under-consume significantly, subsidizing biggest consumers.
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© 2012 Penton Media Inc.
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