Right Audience. Right Content. Right Media
Branding, Thought Leadership, Lead Generation
The era of single-shot marketing is over. We know today’s savvy
business professionals optimize their search and buying process through
multiple channels and technologies. In fact, b2b professionals recently
polled report that they are most likely to remember a company’s brand
and products when they see messages across
multimedia channels; 75% said they rely equally on Web sites and
telecom-specific print magazines.* 75% report taking action after
seeing advertising online
and in print.**
How do you get the attention of this large decision-maker audience? You partner with a media franchise that delivers critical information and analysis to the professionals who need it, when they need it, through their chosen media channel. Connected Planet is the only media franchise that can deliver a multimedia marketing program that ensures your company will stand out during the crucial steps in the buying process: knowledge of a supplier; awareness of its message; trust in its solution and staying power.
Marketing your products is more than finding the right content and right audience. With the influx of new media platforms making their way into our everyday business, it is now just as important to find the right media. Our integrated products uniquely blend the right audience, content and media, allowing you to:
- tailor each of your products and marketing message for the medium your prospective buyers prefer
- know which marketing tools will deliver your desired result: branding, thought leadership, lead generation
- employ multiple messages over multiple touch points
Let us put together a marketing plan for you.
Browse our 2010 Product Guide.
JOLT! Marketing Blog
As telecom marketers, we’re experiencing major changes in our industry and our job description. Finding new, creative ways to cost effectively get the word out on our products and services has never been harder. And searching for reliable, real-world B2B marketing ideas can be even more difficult. So, we’re going to do the work for you... Much like your daily cup of coffee, JOLT! is the “caffeine” your business needs to kick start your next marketing plan… big or small. JOLT! is your source for valuable marketing information, a little inspiration, real case studies, research stats, and an interactive community to post questions and more… without all the hassle. We’re excited about our new forum and look forward to your comments. Visit JOLT!
*Penton Media Value of Multimedia Study 2009
**Paramount Research, Ad Plus Study 2009
Quick Reference
- 2010 Product Guide
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- Affiliate Program
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- Our Audience
- Banner + Special Online Advertising
- E-Newsletters
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- Rates
2010 CTIA Opportunities
Are you reaching potential customers before, during and after CTIA 2010? You could be...
With consumers now spending 42% of their time online looking for content,* you can't afford to blow your entire tradeshow budget solely on in person marketing. The key is to surround the show, reaching attendees through multiple vehicles beyond the live event. Connected Planet's multimedia CTIA opportunities will hit prospects while they prep for the show, on the show floor as they gather information, and long after their trip home. FIND OUT MORE
• Road to CTIA E-Newsletter• BLOG Live at CTIA
• Connected Planet TV @ CTIA
• March CTIA Issue, CLOSES FEB. 5!
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