Pedestal moves to channel strategy

DSLAM vendor Pedestal Networks, which has concentrated much of its sales effort on independent operating companies, announced that it has taken on its first distributor, Sunbelt Telecommunications, in an effort to further penetrate the market.

Sunbelt, based in Allen, Texas, which carriers about a half dozen other vendors’ DSLAMs, will now distribute Pedestal’s Universal Broadband Server. The UBS is a line-powered DSLAM that is currently being used by Cincinnati Bell as well as other IOCs.

"This is a perfect fit for this market," said Terrell Moorer, central region sales director for Sunbelt.

Sunbelt is expected to just be the first of several distribution deals for Pedestal, according to Tom Anderson, director of channel sales for the vendor.

"The sales force they have in place has very close ties with the independent telcos," Anderson said that explains why Sunbelt was the first to strike a deal with Pedestal.