MCI lands Sony gaming contract
MCI has expanded its service contract with Sony Online Entertainment, agreeing to provide high capacity links from SOE’s online gaming hubs to its IP backbone.
Industry News
Blogs
Briefing Room
advertisement
Sony has several regional hubs in the U.S. where it manages network-based games such as EverQuest and Planetside, multi-player games that allow thousands of gamers to interact at once. The growing service already has 500,000 customers with more signing up daily.
Though no financial details of the deal were revealed, MCI said it is providing high-bandwidth scalable capacity to each of Sony’s U.S. operations centers, allowing the company to deal immediately with unexpected surges in demand. While few of Sony’s online games are that bandwidth intensive for individual users, hundreds of thousands of users can be online at any given moment, requiring a massive amount of capacity at Sony’s servers, said Vint Cerf, MCI’s senior vice president of technology strategy.
"The servers have to be very responsive," Cerf said. "They have to handle millions of small requests at any given time. Sony is very careful and very technically savvy about what network they use. They have a sufficiently deep understanding of packet networks to keep us on our toes."
Since online gaming functions in real-time--a command issued by one player has to be carried across the entire network simultaneously--issues of latency and delay have become very important factors. Waiting a few extra milliseconds for a Web page to load or even a whole second or two to receive an e-mail is negligible. Even buffered streaming delayed by a few seconds produces few complaints. But in online gaming, participants are acting and reacting to others’ actions in real time. Any kind of packet loss or latency problem effectively drives the game to halt.
Cerf said MCI’s efforts in voice over IP have helped in its dealings with Sony. Like gaming, voice is a real time application and MCI has been optimizing its network for the new technology, planning to packetize all of its voice traffic by 2005. "Human beings time out very quickly," Cerf said, referring to delay in voice calls. "By configuring our network for VoIP we’ve been simultaneously configuring our network for all real-time applications."
Want to use this article? Click here for options!
© 2012 Penton Media Inc.
advertisement
Learning Library
Webcasts
Using Real-Time Offers, Alerts and Interactions To Improve the Mobile Broadband Experience
In this Webinar you will learn how to create a real-time relationship with your customers, how to proactively improve the customer experience, and how to successfully target and cross-sell services to boost incremental revenue.
- Megabytes to Megabucks, Bandwidth to Business Models: How 4G Is Changing Everything
- How to Unplug Your Redundant Telco Apps To Save Money and Improve Efficiency
- When IaaS Isn't Enough: Service Provider Business Models to Drive Growth and Build Margin
- How to Transform Your Aging Telco Voice Network to Drive New Profits and Revenue
- Creative Licensing Approaches for Telcos & Their Network Equipment Vendors
- Smart Home Opportunity: Balancing Customer Data & Privacy
White Papers
The Role of Diameter in All-IP, Service-Oriented Networks
This paper discusses the rise of Diameter and benefits of Diameter Protocol.
- Conducting The Orchestration – Order Management at the Speed of Business
- Toward a Converged Network Edge
- Beyond Spam – Email Security in the Age of Blended Threats
- 6 Important Steps to Evaluating a Web Filtering Solution
- The Expertise to Protect You from Botnet and DDoS Attacks
- Seeing is Believing – Bridging the Order Visibility Gap
Featured Content
A time and money saving approach to fiber deployment
Service providers are under tremendous pressure to turn up new services faster then before and, at the same time,
to do it at less expense - and intra-office fiber is one of the biggest challenges in terms of both cost and service
turn-up.
of interest
The Latest
News
From the Blog
Briefingroom
Join the Discussion
Resources
Get more out of Connected Planet by visiting our related resources below:
Connected Planet highlights the next generation of service providers, as well as how their customers use services in new ways.
Subscribe Now







