Droid Bionic takes Verizon's LTE network to its limits
New Motorola streaming applications turn the Bionic into an cloud media appliance that could fully utilize the enormous bandwidth of VZW’s new LTE network—as well as test the limits of its new data plans
When Verizon Wireless moved to tiered smartphone data plans earlier this summer (Unfiltered: VZW’s new data plans: a gigabyte is a gigabyte), it included a mammoth-sized data bundle, 10 GB, among the options. Now we know why. The new Motorola Droid Bionic (Unfiltered: Bionic adds another LTE device to Verizon’s portfolio) isn’t just one of Verizon’s most powerful phones to date, it comes embedded with new cloud streaming capabilities that will give the operator’s new long-term evolution a real workout, possibly pushing the limits of even its biggest data plans.
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The key application is Motorola’s ZumoCast software, which has been available for download to other smartphone and PC platforms for a while, but is featured out of the box for the first time in the new Bionic. ZumoCast is a cloud streaming service, similar to those offered by Amazon and Google, but ZumoCast spans a much broader range of content, allowing users to access remotely stored documents and pictures as well as the biggest bandwidth killer of them all, video. A customers’ whole video collection from movies to TV shows is suddenly available to the handset, and unlike its competitors Verizon isn’t limiting access to Wi-Fi.
With the launch of the LG Revolution, Verizon began promoting heavily Netflix over LTE (Unfiltered: With Netflix app is Verizon crazy or crazy like a fox?). Adding ZumoCast will add to the data deluge, but Verizon seems adequately prepared to manage any surge (and profit immensely if one occurs). The Bionic has been introduced after Verizon’s tiered plans went into effect, meaning no customer buying can sign up for its old unlimited plans. Instead, they’ll have to select a 2 GB, 5 GB, or 10 GB plan ($30, $50 and $80 a month, respectively), and pay $10 a gigabyte for any overages. If a Bionic customer plans to make heavy use of ZumoCast and Netflix—and not confine themselves to Wi-Fi—Verizon will likely steer them toward those higher tier plans.
There’s no question the network can supply the speed. Independent tests have clocked Verizon’s network as three times faster than its nearest competitor (CP: The Connected Planet ‘4G Scorecard’). And with an open 10 MHz-by-10 Hz LTE carrier, Verizon still has plenty of capacity. But Verizon is almost inviting its customers to fill that pipe up—or at least try--with these new streaming apps. Unlike in the days of unlimited, though, VZW will get paid more for those customers who take up its challenge.
Wait, there’s more. What makes the Bionic a particularly sick data hog isn’t just its current streaming capabilities, but its potential capabilities based on its peripheral connection hardware. Like the Atrix before it (Unfiltered: Will Moto’s Atrix change the mobile landscape?), the Bionic will dock to all sorts of peripherals including a laptop-style monitor and keyboard and an HD docking station which will connect directly to a digital TV. Right now ZumoCast’s cloud sharing capabilities only beam documents and photos to those peripherals, while Netflix and ZumoCast’s music and video capabilities appear confined to the phone. But if Motorola opens up ZumoCast’s capabilities to those devices, the floodgates could open. Instead of optimizing a video stream for the Bionic’s 4.3-inch screen, a full 720p and 1080p stream might come roaring over its 4G link. If that happens Verizon might have to offer bigger data plans than 10 GB a month. Either that or customers must make damn certain they have Wi-Fi connections.
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© 2012 Penton Media Inc.
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